The Importance of Effective Exterior Signage: How It Can Boost Your Business

Even in the age of digital marketing, signage is still one of the most effective ways to promote your business. Not only can it help you attract new customers, but it can also increase your brand awareness and build loyalty among existing ones.

In fact, a recent study by FedEx showed that 76 percent of consumers visited a store they had never been to before because it had great signs. This means that you could be missing out on a lot of business because you’re not using effective signs to market your business.

The first step in creating a successful sign is to consider its purpose. It needs to be attractive and legible to attract customers, as well as easy to read and understand.

It should communicate your business’s philosophy and values, and it must be able to capture the attention of potential customers without overwhelming them with information. It should do all of this while staying within your budget and being able to be kept in good repair as time goes on.

You can use signage to convey your company’s name, logo, colors and imagery. This will help you establish a consistent brand image that will stick in the minds of your customers.

Your customers’ working memory is limited, so you need to ensure that your signage delivers clear communication without causing cognitive overload. This will ensure that your customers are able to easily process the information they need and make a decision on which products or services to purchase.

If you’re not sure what type of sign is best for your business, a professional signage contractor can help you make the right choice. Many of these companies can assist you with everything from the design of your sign to its maintenance and upkeep.

The right type of sign can be the difference between success and failure for your business, so make sure to choose a high-quality, professionally designed sign that fits your needs.

Signs are the invisible salespersons of your business, and they’re responsible for getting people through your door and converting them into customers. They help to direct people through the aisles, introduce them to the products they’re looking for, and encourage them to purchase.

Moreover, signage can be used to communicate seasonal and promotional offers as well. This can be a great way to drive traffic, and it can also encourage impulse buys that can account for up to 20 to 45 percent of a business’s overall sales, according to the Small Business Administration.

Outdoor advertising is a cost-effective way to reach your target audience and generate a buzz about your business. It can be placed on a variety of surfaces and in a number of different locations, from parking lots to bus stops.

It is best to work with the commercial sign company that can help you choose the perfect type of exterior signage for your business. They can also recommend the proper materials, color palette and lighting options to ensure your business signs are attractive, visible and reflect your brand.